The PRIZE timeline:

1997: PRIZE begins with weekend sidewalk sales on the corner of Green and Laguna Streets in the Pacific Heights neighborhood of San Francisco.

1998: The first “PRIZE” store opens on the San Pablo Avenue corridor in Berkeley, California. Our inventory is solely vintage furniture and vintage collections.

1999: The Berkeley store outgrows its space and we decide to takeover 2 storefronts to showcase our finds.

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